Michigan is trying a new approach to curbing drunk driving in the State. They are installing 400 talking urinal cakes around the State that will tell men not to drink and drive. The company that developed them is called Wizmark Industries and they are the “leaders in interactive urinal cake technology.” Impressive.
I’m not sure of how effective this new technology will be. First of all, there is very little evidence that urinal cake shaming works. None at all, in fact. Secondly, it’s message won’t be heard by an entire gender.
Here’s the article on it: